Many internet marketers or site owners outsource their link-building to a professional link-building service. Mostly because creating backlinks takes time and isn’t very interesting work. The issue is however, that aside from creating great content and doing basic SEO on your site, backlinking is the most essential thing in terms of your websites ranking. So when it isn’t done right, it can be disastrous for the rankings in the major search engines. We all know that bad rankings lead to bad traffic and that leads to bad business.
So let’s take a close look on the key factors every professional backlink building service must have:
High pagerank links.
Search engines count backlinks as votes for the site. The more authority or pagerank this vote comes from, the greater authority this backlink gives in your site. Google works with a pagerank system that has pageranks from to 10, being less “important” then a pagerank 10. A backlink from the site with a pagerank of 5 has more authority then dozens of backlinks from the pagerank site. This does not mean that you only need high pagerank backlinks, you do require a basis of pagerank backlinks to make it look more natural to the search engines. However the ones that will truly increase your rankings come from sites using a pagerank of 2 to 10. To ensure that explains why a web link building service needs to offer you high pagerank links.
The links will need to have an key phrases.
By an anchor-text we mean the clickable or highlighted part of the backlink that is certainly created. This anchor text should be your keyword or keyword phrase. Should your backlink does not contain a targeted anchor text your link is not that effective SEO wise. The service that you employ must always ask you for the anchor-text.
Links who have the dofollow attribute.
There are basically 2 types of attributes in terms of backlinks. The nofollow and the dofollow attribute. When a link has the nofollow attribute, search engines like google do follow the link back in your site, but usually do not pass on the pagerank or authority of this site to your site. Quite simply it is far from going to help you building authority for your site. Backlinks that have the dofolllow attribute do pass the pagerank from the site they originate from and can help you build authority to your site. So make sure that the service that you simply outsource your linkbuilding to builds dofollow backlinks for your site.
Links which can be permanently pointing to your website.
If you purchase let’s say 100 baclinks, you need to obtain a hundred backlinks, now and in a couple of months from now. You will find services that produce backlinks on sites that can charge a fee for the backlink after the first month to help keep linking in your site. A great approach to creating high pagerank backlinks is making blog comments on high pagerank blogs. These comments sometimes get deleted so ensure that in the event that happens, your link building service replaces any deleted links the first month roughly.
Provide links which come from sites using the.edu and/or.gov extension.
Websites that have the .gov or .edu extension have a great authority naturally. These are mostly educational or government orientated and this means these people have a high value to the search engines. It can be quite hard to get links of such sites so some link-building services don’t deliver them or charge more for anyone links. In the event you can have them within your package you will get an added bonus on top of your own high pagerank links.
Usually do not spam other sites in order to produce your backlinks.
You can find services that create spam comments on blogs to get their backlinks. What this does is develop a bad name for your site plus they get deleted anyway. When the service uses commenting on blogs the comments which they hedfgl should a minimum of reflect on the article they are commenting on in order making it look like a normal comment.
Give a full report in the links they created.
Once you employ a professional link-building service they provides you with a written report from the links which they designed for you. The report should include the url in the sites your links where created, the pagerank of these sites as well as the anchor text that was employed for the link.
These are the basic key factors every professional link-building service must have so be sure you check along with them should they can provide you with these services before you hire them.